Artifact

Aspirational positioning

Atmospherics

Attitude study

Audience

Autenticity

Avatar

Awareness study

Backstory

Benefit

Bhag

Bottom-up marketing

Brand

Brand agency

Brand alignment

Brand ambasador

Brand architecture

Brand articulation

Brand asset

Brand atribute

Brand audit

Brand community

Brand consultant

Brand council

Brand designer

Brand earnings

Brand essence

Brand experience

Brand gap

Brand house

Brand champion

Brand identity

Brand image

Brand loyalty

Brand manager

Brand manual

Brand metrics

Brand name

Brand personality

Brand police

Brand portfolio

Brand pushback

Brand steward

Brand story

Brand strategy

Brand valuation

Branding

Brandmark

Buzz

Category

Cbo

Cluster

Co-branding

Co-creation

Collaboration

Command and control

Commoditization

Concept map

Conceptual noise

Consideration set

Core competencies

Core identity

Core ideology

Core purpose

Core values

Corporate identity

Creative brief

Cultivation

Culture jamming

Customer expectations

Descriptor

Design

Design management

Design research

Designing

Differeniation

Disruptive innovation

Drive features

Driver brand

Earcon

Elevator pitch

Emotional branding

Endorser brand

Envisioned future

Ethnography

Expirience design

Extended identity

Extension

Feature

Feature creep

Field test

Fifth discipline

First mover

Focus group

Followship

Futurecasting

Generic

Generic brand

Global brand

Guerilla marketing

Harmonization

Hawthorne effect

Hollywood model

House of brand

Challenger brand

Charismatic brand

Icon

IMT

Information architekt

Information hierarchy

Ingredient brand

Innovation

Integrated marketing

Intellectual property

Internal branding

Jamming

Kit of parts

Kvalitativní výzkum

Leveraging a brand

Line extension

Living brand

Logo

Logotype

Look and feel

Mall intercept

Market position

Market share

Marketing

Marketing aesthetics

Marketing penetration

Master brand

Media

Meme

Mental model

Message architecture

Metateam

Mission statement

Name brand

Natural reading sequence

Neologism

New luxusy

NIH syndrome

No-logo movement

Nomenklature systém

Observer effect

One-on-one interview

One-stop shop

Opinion leader

Parallel execution

Parallel thinking

Parent brand

Perception

Perceptual map

Permanent media

Permission marketing

Positioning

Power law

Primacy effect

Private label

Product placement

Promise

Prosumer

Prototype

Pure play

Quantitative research

Reach

Recency effect

Reputation

Sacrifice

Sales cycle

Segment

Segmentation

Shelf impact

Signature

Silo

Slogan

Social network

Sock-puppet marketing

Speach-streem visibility

Specialization

Stakeholder

Store brand

Strategic DNA

Strategy

Subbrand

Sustaining innovation

SWOT

Symbol

Tactic

Tagline

Target market

Team dynamics

Thought leader

Tipping point

Touchpoint

Trade dress

Trademark

Tribal brand

Turfismo

USP

Validation

Value proposition

Vicious circle

Viral marketing

Virtuous circle

Vision

Vivid description

Voice

Why-to-buy message

Word-of-mouth advertising

Wordmark

ZAG

# -

A -

B -

C -

D -

E -

F -

G -

H -

CH -

I -

J -

K -

L -

M -

N -

O -

P -

Q -

R -

S -

T -

U -

V -

W -

X -

Y -

Z -


Tactic



Výhodný manévr podporující strategii.

Slovník marketingových pojmů obsahuje v tuto chvíli 1000 hesel a stále roste.